Internet marketing started in the form of simple text websites to give information about products in early 1990. Now these days scenario has been changed to a great extent. Initially there was only small minority of people in the Internet marketing, but with the creation of numerous sites a revolution has come in the Internet marketing world. In addition to sharing information about products, internet marketing involves in selling, advertising space, software programs, business models and many more exciting products.
We can define Internet marketing in various ways, like:
Internet marketing is to advertise and sell goods and services using the Internet , which includes pay per click advertising, article marketing, banner ads, blog marketing, e-mail marketing, search engine marketing and so on.
Internet marketing is a component of electronic commerce.
Internet marketing is the use of internet to disseminate information to communicate with market place, to advertise, promote, sell /distribute products or services.
Internet marketing can also do the function of information management, pubic relation, and customer services. It is associated with several business models mainly business- to- business (B2B) and business- to- customer(B2C). B2B consists of companies doing business with each other, where asB2C involves selling directly to the end of consumer. Internet marketing has become the one and only one option for those who want to be a millionaire by doing online business because of its wide accessibility. It doesn’t demand the high investment and each third customer is purchasing goods through internet. Companies always supply their information about the products and remain update each and every second. This is the most important advantage of internet marketing.
Internet marketing tactics include search engine marketing, email marketing, reciprocal link exchange, paid search engine marketing, publicity and other internet marketing tactics like business partnership building.
We can’t deny the fact that Internet marketing has become a fastest growing advertising method for all companies in the present competitive world. Supplying information within fraction of second and keeping update always has revolutionized the internet marketing. It has created a great influence over the business market and has become a panacea for it.