It is not easy to know how to run a restaurant because this is a business that demands perfection from the owners - from the beginning to the end. A restaurant is the only business that is at the same time the factory - because the food is produced there - and the front end - because the food is also sold and consumed there.
Running a successful restaurant requires a business owner to concentrate on all the elements at the same time - the quality of the product, the service, the environment as well as the customers.
Top 10 Things to Know to Run a Restaurant
Know What the Important Factors Are
There are three elements that are most important in knowing how to run a restaurant successfully, namely - the location of the restaurant, the concept or theme of the restaurant and the talent, or the main chef of the restaurant. A combination of these three important factors is what's going to make your restaurant impressive and unique to customers, and these are the reasons that they would want to try out your food and ambience.
Learn to Divide Responsibility
To know how to run a restaurant, you have to learn to divide your overall responsibilities, especially at the beginning. If you are thinking of owning your own restaurant business, know this - it is almost impossible for one person to shoulder all the responsibilities of starting and running a restaurant. This is because running a restaurant requires you to equally focus on a number of elements at the same time - the food, the ingredients, the service, the ambience, the decoration, the marketing, and the profits. It is always better to go on a partnership at the beginning of a new restaurant, so that each co-owner can choose a particular field to concentrate on fully.
Be an Expert on Something Specific
While distributing the responsibilities for the restaurant, be sure that all of the co-owners or managers are experts, or at least knowledgeable, in their chosen fields. A person who knows nothing about cooking or food shouldn't be in charge of the kitchen, the menus or the ingredients, and a person who is bad at accounting and numbers shouldn't be put in charge of the calculations.
To know how to run a restaurant, it is important that the person in charge of a certain element is actually enthusiastic, experienced and knowledgeable about it.
Give Everyone Something Unique
Your restaurant must have something unique that separates your business from everything else so that your customers are tempted to visit. It could be a unique theme, a well-known chef, a cuisine that is new to the neighborhood, or the decoration that you have created. Whatever your angle is to market your restaurant, it should give the customers a peek into something unique.
Get Ready to Spend
If you are on a tight budget to build the restaurant of your dreams, you might not be in the right path to business. This is because the construction of a restaurant requires a large amount of capital that you would have to invest. Many restaurant owners make the mistake of trying to spend less on their decorations and other factors that add to the overall ambience of the restaurant, making it shabby and lifeless and thus attracting fewer customers than it should have. Making a similar mistake may ruin your chances of running a successful restaurant, so be prepared to go over your budget when it comes to the construction of your business.
Pay Attention to the Little Details
There are the important details of preparing your restaurant, like the name, the theme, the cuisine, the menu, the wine list, the chef, etc; and then, there are the minor details which nobody likes to think about or pay attention to, like the crockery, the uniform of the servers, the color of the curtains - all these small details are important and need your consideration while decorating your restaurant.
Know Who Are Most Important
The most important people in the restaurant business are the customers, and no one else, not the owners, not the chef and not the managers or the staff. It is the customers who visit and dine at the restaurants who will decide whether they like the place or not, and it is always a good idea to comply with their needs and preferences and to pay attention to what your customers are looking for.
Be Flexible to Changes
It is important to be aware of the changes in restaurant and food industry so that your business can also participate in the evolution. People's tastes and preferences are always changing and a restaurant that cannot keep up is one that cannot be successful. Whether you are the chef or the owner, you must always be ready to change your menu or your whole concept to meet your customer's changing needs.
Hand Pick the People Around You
The success of your restaurant depends not only on your concept, ambience and menu, but also the people you have, which includes everyone from the chef to the servers, the receptionist to the busboys. Pick the people around you carefully so that everyone is comfortable working with each other, because a group of people who don't agree and can't work together cannot make your restaurant a success.
The restaurant business is a field where passion matters a lot; if you are not passionate about what you serve and how you serve it, but only view your restaurant as a business that brings in money - you will most probably not succeed. A successful restaurant owner puts his passion for food before the idea of making money, he should genuinely love to cook and to serve people besides generating a profit from their restaurant.